Target audience.

 For this movie opening the genre is going to be teenage drama, so the target audience will be teenager or even young adults that passed their teenage years not so long ago. As the main characters are all teenage girls, this will probably make the target audience mostly girls, however because of the car sequence and the partying theme, some teenage guys may be interested in the movie too. However, the main target audience will be teenage girls, who are a little bit depressed and love drama, they don't have a good relationship with their parents and they probably are a little bit rebellious!

To get this specific audience the movie will count with some key factors like alcohol abuse, partying, loud music, dancing, and fashion too, as this girls will be very fashionably dressed after they are going out to a club. The fact that they are doing illegal things like drinking and going to a club under 21, driving under the influence, and trying to break into a bank, are all things that attract teenagers as most of them love to break the rules and rebel against authorities, they just love romanticizing drugs use and vandalism. Also teenagers love driving fast and listening to the music all the way up for some reason, so this teenage girls will reflect them in the film. Moreover, in the film a conflict with the main character and her parents is going to be showed, where the girl feels like her parents are never there, where her parents don't give her attention and don't take care of her properly, and that is why she does all this things. With this conflict, many teenagers will relate in some way and a strong bond will be built with the main character, making the audience feel empathy for her as they know someone or they themselves went or are going through the same thing.

very similar to what happened with the movie "Confessions of a teenage drama queen" but in a much "Disney" way. In this movie we saw how the main character screwed up multiple times, she was in a constant fight with her parents, and she always served looks, because of that, and the fact that it was produced by Disney, this movie attract many teenage girls who could relate to her, felt bad for her, and kind of wanted to be her too. In this movie there is also alcohol abuse by one character (this was before Disney was so censored) that then is explained by his horrible life, he is going through a lot of stuff so he gets drunk to forget, and that creates a strong empathy from the audience towards him.